About
Hello, I'm Bruce, an Innovative Product Experience Leader with more than 15 years of experience spanning diverse industries. I'm passionate about innovation, ensuring customer satisfaction, and delivering concrete results. My approach combines empathy, creativity, and a strategic vision, turning concepts into success stories. Beyond work, I'm an adventurer who enjoys exploring the world, staying active, and hiking with my French Bulldog, Bijou.
Product Management & CX Leader
E-Commerce | SaaS & DTC Growth
I'm currently seeking my next thrilling challenge and am excited to connect with organizations poised for growth and innovation.
Let's have a conversation and explore how I can contribute to your success!
- Location: Las Vegas, NV, USA
- Time Zone: GMT-7 (Pacific Time)
- Email: me@brucechew.com
- Availability: FT, PT, Consultant
Skills
Here is a curated collection of skills that I've accumulated throughout my career, each honed and refined to contribute to my journey of professional growth and innovation.
Portfolio
Welcome to my portfolio, a collection of product leadership case studies that showcase how I've helped companies overcome challenges, optimize experiences, and drive measurable impact. From scaling revenue and launching new platforms to leading turnarounds and product pivots, each project reflects my strategic, data-driven, and customer-centric approach to product management and innovation.
Professional Experience
Senior Product Manager
2/2024 - 5/2024
🏥 Auditing, Prioritization & Roadmap Execution
At VBG, I conducted a comprehensive audit of the product and operational landscape, assessing workflow inefficiencies, technology gaps, and provider challenges. Using these insights, I prioritized initiatives and updated the product roadmap to align with business goals. I also led the Product Team responsible for the development of the Clinic App, which streamlined document intake, provider scheduling, and claims processing to optimize the veteran healthcare experience.
📊 Key Wins:
- Identified workflow bottlenecks and improved operational efficiency
- Created a prioritized roadmap that maximized existing resources
- Optimized claims processing, improving veteran benefits timelines
🚨 Jump to the Case Study HERE 🚨
Product Manager - Customer Success
1/2023 - 9/2023
🔍 Landing an REIT Client in Record Time
At Qualytics, I led the requirements gathering and proof of concept (POC) process for an enterprise REIT (Real Estate Investment Trust) client. By aligning the AI-powered data monitoring platform with their compliance and operational needs, I accelerated the sales cycle and secured the client within weeks. Additionally, I revamped the user guide and documentation, improving product adoption for both new and existing customers.
📊 Key Wins:
- Secured an enterprise REIT client by streamlining the POC process
- Improved client onboarding through enhanced documentation and training materials
- Refined AI-driven anomaly detection to meet strict compliance needs
- Reduced manual data validation efforts, increasing operational efficiency
🚨 Jump to the Case Study HERE 🚨
Principal Product Manager
1/2022 - 10/2022
🥕 Pivoting from B2C to B2B for Sustainable Growth
Hungry Harvest started as a B2C subscription produce service, but my internal analysis uncovered that B2B (HarvestRX) had 3x higher revenue potential. This discovery led to a strategic shift toward bulk healthcare partnerships, requiring logistics optimizations, a new fulfillment workflow, and a data-driven reporting dashboard.
📊 Key Wins:
- B2B revenue 3x higher than B2C model
- Healthcare partner retention up 40%
- Re-engagement increased by 22% after launching an On-Demand ordering site
🚨 Jump to the Case Study HERE 🚨
Principal Product Owner
7/2020 - 10/2021
🚀 From White-Label to Industry Leader
I initially delivered JusCollege as a white-label solution for Unity.Travel in 2017. In 2020, I was brought back to modernize the platform, leading a Ruby upgrade (5.0 → 6.0), migrating from AngularJS to React, and integrating Priceline.com’s API. The result? Faster load times, increased travel bookings, and enhanced event operations with QR code access, facial recognition, and POS upgrades.
📊 Key Wins:
- 30% faster load times after tech stack migration
- 60% faster event check-ins with QR & facial recognition
- 15% increase in travel cross-sell revenue via Priceline integration
🚨 Jump to the Case Study HERE 🚨
Director of Customer Experience
3/2019 - 7/2020
💰 Scaling a $50M Brand into a $100M+ Powerhouse
At V Shred, I led conversion rate optimization (CRO), mobile expansion, and customer retention strategies that doubled revenue. By revamping email automation, launching in-app supplement sales, and optimizing checkout UX, I significantly increased customer engagement and lifetime value. Additionally, I transformed customer support from a cost center to a break-even unit, reducing chargebacks by 12% and refunds by 18%.
📊 Key Wins:
- Cart abandonment down 18% after checkout optimizations
- Email open rates up 35%, leading to 20% more repeat purchases
- Chargebacks reduced by 12% after proactive support improvements
🚨 Jump to the Case Study HERE 🚨
Director of Customer Experience
2/2014 - 12/2018
🎓 Redefining Student Travel Tech & Event Operations
At JusCollege, I led the end-to-end development of a comprehensive ERP system and event management platform that supported 250K+ students annually. Major projects included adding Stripe integrations, flexible payment plans, and building a custom messaging interface powered by Twilio (SMS) and Mailchimp (email). I also launched a mobile app featuring upsell opportunities, and deployed RFID wristbands for access control, meal/drink redemption, and real-time event check-ins. This transformed our event experience and operations, delivering scalability and improving user satisfaction.
📊 Key Wins:
- Scaled operations to support 250K+ students annually
- 96% user satisfaction with the RFID access and redemption system
- Increased revenue through mobile app upsells and payment flexibility
- Improved communication workflows via integrated SMS and email campaigns
- Expanded partner ecosystem through white-labeling and platform flexibility
Contact
Location:
Las Vegas, NV, USA